Priority Care's Privacy Policy

Last Updated: November 02, 2026 

1. Introduction

Priority Care, PC ("Priority Care", "we", "us", "our" is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, and protect your information when you use our website, melissajonesdo.com, and our services, including membership enrollment, SMS

messaging, email communications, appointment reminders, and website analytics tools. By using our website or services, or by opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.

2. Information We Collect

Contact information: We may collect your name, email address, phone number, and mailing address when you complete forms, join a membership, schedule appointments, request information, or share these details with us in other ways.

Communications data: If you opt in, we collect your messaging preferences and keep records of consent and opt-out activity for SMS and email communications.

Usage and device information: We use cookies, pixels, and analytics tools, including Google Analytics, to understand how visitors use our website. This may include your IP address, browser type, pages visited, and interaction data.

Enrollment and appointment data: When you enroll in a membership or schedule an appointment, we collect details associated with those interactions. Enrollment and scheduling may be handled through our membership platform, Atlas.md.

3. How We Use Your Information

We use your information to:

•  Provide requested services, membership enrollment, and customer support
•  Send appointment confirmations and reminders
•  Send SMS and email communications that you have explicitly consented to receive
•  Improve our website and marketing performance using analytics
•  Maintain compliance records related to consent and opt-outs
•  Protect our practice and users, including fraud and security monitoring

4. Your Health Information

This Privacy Policy covers information collected through our website and marketing

communications. Medical records and other health information you share as a patient are handled under our Notice of Privacy Practices and applicable law, including HIPAA where it applies. Please do not send medical details through website forms, SMS, or email. A copy of our Notice of Privacy Practices is available on request.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to personalize your experience and understand how our

website is used. You can control cookies through your browser settings. Some features may not

work correctly if cookies are disabled.

6. How We Share Your Information

We do not sell your personal information: We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes. 

We may share information only in the following limited circumstances:

• Service providers. We may share information with trusted vendors who help us deliver services, such as membership and scheduling platforms, SMS and email delivery, website hosting, customer support tools, and analytics providers. These providers may only use information to perform services on our behalf.
• Legal and safety: We may disclose information if required by law or to protect the rights, safety, and security of Priority Care, our patients, our users, or others.
• Business transfers: If Priority Care is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.
• Third-party sharing: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

7. Your Choices

• SMS opt-out: You can opt out of SMS messages at any time by replying STOP to any message. After you send STOP, we will send a confirmation message, and you will no longer receive SMS messages unless you opt back in. Reply HELP for assistance. Message and data rates may apply.
• Email opt-out: You can unsubscribe from marketing emails by clicking the unsubscribe link in the email.
• Access and correction: You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

9. Children's Privacy

Our website and marketing communications are not intended for children under 13, and we do

not knowingly collect personal information from children through our website.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new Last Updated date.

11. Contact Us

If you have questions about this Privacy Policy, contact:

Priority Care, PC

2132 McClintock Rd, Charlotte, NC 28205

Phone: 704-318-2373

Email: DrMelissa@MelissaJonesDO.com

Website: melissajonesdo.com

                                                                                                                  Last Updated: November 2, 2026